So much is made up these days; that there is really nothing left but words and names: and the very useful images that they have acquired over time. When our government coins “new” terms to sell discredited social policies: they’re just following the same useful path that corporations have used for decades: buy trusted brands and use trusted catchwords to add legitimacy to their own inferior product. At the time when the USDA decided to take over organic certification; they marketed it to national agribusiness’s – not as being good for the environment, or healthy for the consumer – but as being a trusted brand in the public’s consciousness – and proceeded to certify industrial farming as “organic” – with the same lack of regulatory concern and oversight that has kept the Dead Zone unabated into its third decade: and the same suppression of evidence that has kept industrial farming communities unhealthy for generations. All that’s left is the public’s trust – in something that no longer exists.
