What does “sustainability” mean? It’s too useful and too usable a word not to have been stretched out and fancied-up to cover everything possible. “Sustainable” sounds like a solution – even if it’s not. “Sustainable” is keeping to the same story – as long as the facts don’t come out. “Sustainable” is taking less fish – in a massive dying off. “Sustainable” is doing too little – until it’s too late.