Buy in; Buy local – advertise it so it sounds good, and looks good, and people will pretend it’s true so they don’t have to do anything. If you can be convinced that cleaning trash off a beach makes any meaningful difference – in the shadow of a tsunami of ecological disaster – then you can buy hard soda and party on.
Our deteriorating earth is stripping away the thin layers of our ‘good intentions’ – like house paint under a sandblaster — and this 5G social media cleaning-the-beach awareness makes sticking your head in the sand seem in-depth.