Environmental Merchandising serves a need – the need to sell products. Most people are happy just to have the stigma removed [or at least the appearance of it] and will buy without looking too hard for the unvarnished truth. A Ramen Noodle cup with “35% Less Sodium!” still has more salt than the Dead Sea – and slowing down the destabilizing increase means less than little in our runaway environmental system.
How good is our corporate environmental stewardship these days? In a word: Pathetic, Minimal, or in a word I prefer: Disastrous.