You have to look a little deeper than the surface; if you want to heal the surface of the earth. For too many years I have followed the billboard-sized butts of behemoth SUVs with environmental stickers. “Be the Change” has inspired no rising tide of responsibility. And their environmental efforts amount to no more than electing someone else who claims that they will do something about it. “Environmental” is an established marketing segment. We keep borrowing — and the bill collector is coming.