Is nothing sacred!? Charity, like Compassion, was always considered to be an unconditional act. Today, Charity often comes with the conditions, overheads, and product and personality tie-ins. Charity is big business. And unlike the old proverb: “Charity sees the need, not the cause” — today’s charities are quick to define who has cause to be a recipient. Unsurprisingly, this cause extends to the charities themselves; with as much as 80% of the contributions going to “prime the pump” in-house.